Change the Angle to Boost Fundraising

No matter how savvy a fundraiser you are, eventually you are going to plateau if you go it alone. Digging into the collective networks of your advisers, mentors potentially your existing investors is the number one way to get your project funded.

Follow this simple, three step process to more fully leveraging your business resources, and  

STEP ONE: CREATE A LEAD CAPTURE SYSTEM FOR YOUR CREW

There are a number of excellent third-party services for you to get some great mileage out of, but you’re basically looking for a simple way to capture some basic information about warm leads that your gang of advisors, and potentially funders, have already sitting in their contact lists.

Depending on your needs and ability, solutions can come in enterprise level software or — at the other end of the spectrum — in Google Sheets.

STEP TWO: TELL ‘EM WHAT TO DO

Your team might need a little nudge to get this push off the ground, so consider sending a brief note like the following:

Hi {first_name},

We are gearing up for our next funding cycle, and we could use your help tracking down leads. All we need is for you to head to {lead collection url} and drop a few names in the hopper. We’ll take care of the rest!

Thanks for your continued support!

STEP THREE: KEEP THEM IN THE LOOP

Finally, keep them in the loop as the funding cycle progresses. Often times, the way to build and maintain funder enthusiasm than to let them see how their investment is maturing — and that those same leads they provided are buying into your vision as well.